How to run Instagram Shoutouts and go Viral ? 🚀

If you are selling something and want more eyeballs, then this blog is for you.

I will go over how you can go viral on instagram and increase interest to your funnel via Instagram Shoutouts (In 6 Steps).

As marketing professionals know (like coaches, agencies, content creators/editors, entertainment space, food, etc), every marketing campaign strategy must be uniquely tailored to your brand's goals before spending money on "ads".

There are many ways to pay for traffic to your Offer.

The 2 most popular ways to pay for traffic are:

1. Social Media Ads: Using the Business Ads Manager on any of the Social media platforms, such as: Tik Tok, Meta, Snapchat, Google/Youtube, etc.

2. Influencer / Creator Collaboration: You can pay Creators to promote your offer to their audience; however, it's crucial to identify creators who specialize in your niche. One effective strategy for Creator collaboration is utilizing Instagram Shoutouts.

What is an Instagram Shoutout?:

An Instagram Shoutout is when an Instagram creator, faceless/theme instagram pages or an influencer in a similar niche to yours, promotes your "offer' your 'thing' to their own followers to increase your top of funnel awareness.

What is an Instagram Theme Page?:

An Instagram theme page is a curated account that focuses on a specific niche or topic. Unlike personal Instagram accounts that showcase a variety of personalized content, theme pages maintain a cohesive look and feel by posting content related to a particular theme. 

Now let's dive into how you can send traffic to your Top Of Funnel using Instagram Theme Pages.

Creators have the potential to guide Instagram users through the first Awareness stage of your marketing funnel, transforming awareness into long-term loyalty.

Why do Instagram Shoutouts work so well?

Instagram Shoutouts are highly effective because they appear as authentic, organic content on IG pages that users already engage with and enjoy. Unlike traditional ads, shoutouts blend seamlessly into the platform, making them feel less like promotions and more like genuine posts.

This authenticity gives shoutouts the unique potential to go viral, leveraging Instagram's algorithm to reach a wider audience—something paid media often struggles when faced against the 'Viral Algorithm Gods'.

Here Are 6 Steps On How can you create high converting Instagram Shoutouts for your Offer.

Goal: To utilize theme pages in your niche to enhance your brand awareness and cultivate initial consumer interest.

Execution: Partner with theme pages who can authentically integrate your brand into their content, ensuring that each post or story introduces your brand to new audiences effectively.

Here's an example of @paulhilse doing this at a large scale.

Goal: To nurture initial interest into sustained engagement and toward eventual conversions.

Execution: Develop a content strategy with your Instagram Page or funnel that keeps potential customers engaged through educational and entertaining content, which gently guides them towards making a conversion.

You need to ensure your funnel is optimized!!!!

Example of an optimized Instagram Page:

How does @Paulhilse optimize his Instagram Page for optimal results?

1. ✅ Clear call to action in his bio.
   1. Speaks to his success
   2. Mentions who he helps
   3. How people can benefit from his offer + a clear call to action
   4. Laser focused link (the focuses is on 1 link)
2. ✅ Clear highlights that show client results and testimonials.
3. ✅ Educate and Give Value in his content.

Goal: To leverage theme pages to create the first touchpoint between your brand and potential customers.

Execution: Collaborate with theme pages to create compelling, attention-grabbing content that resonates with their followers and introduces your brand in a memorable way.

3 examples of theme Instagram accounts in the Entrepreneur space.

Goal: To use a high converting type of content to appeal to an audience at the awareness stage.

Execution: Try to focus on high engagement videos and posts that performed well in the past or use a carousel slideshow to show the viewer how they can benefit from your 'service'.

Here are examples of a high performing carousel Instagram Shoutout.

Example #1 (Goal: Instagram Followers = leads = $$)

Example #2: (Goal: Awareness = Interest = Paying to watch the movie)

The Shoutout Breakdown

Image: The image features Deadpool, in his iconic red and black suit, playfully leaning against Wolverine, who is dressed in his classic X-Men uniform. The background is an intense, fiery scene that adds a dramatic flair to the image, making it visually striking. The characters are immediately recognizable, appealing to fans of both franchises.

Ad Copy: “‘Deadpool & Wolverine’ uses the word ‘F*ck’ 118 times.”

The ad copy further expands on this fact, mentioning that this is a record for the Deadpool franchise, with the previous film featuring only 90 uses of the word.

This provides an excellent way to advertise without sounding too "Come Watch me".

Call to Action (CTA): "Swipe ➡️" encourages viewers to engage further with the content and learn more.

Goal: To track and enhance the effectiveness of your content.

Execution: Use detailed analytics to measure reach and engagement from campaigns and posts.

How?:

1. If you have a large budget, start with posting a few variations of the content on different theme pages to see what type of traction you get across your content.
   1. Option to use existing pieces of content that have went viral
2. Once you have a piece of content that is getting much more engagement than the others, SCALE IT! 🚀

💡 Tip: Option to also use paid ads on a small scale to see what performs better. You can get a ton of data with just $5-$30/day for a 4-7 days.

Goal: To select theme pages whose audience aligns perfectly with your target demographic and niche.

Execution: Conduct research into potential theme pages and different niches to ensure their follower base and brand alignment are in sync with your marketing objectives, maximizing the impact of your campaigns.

Now, how can you implement these strategies using BeakongGage?

1. Sign Up: Create an account on BeakonGage.
2. Launch Your Campaign: Set up your first campaign by selecting your niche, caption, content, budget and publish it for Creators to see.
3. Match and Collaborate: When a Creator likes your campaign, you’ll be notified of a potential match. If you both agree on the terms, assign the campaign and let them get to work.
4. Track Success and Payment: Watch your content be seen hundred of thousands of Instagram users. Once the shoutout is completed, BeakonGage handles the payment to the Creator on your behalf.

Learn more here ➡️ BeakonGage

If you have any questions, do not hesitate to contact us [email protected]