What is an Instagram Shoutout?
Instagram shoutouts are quickly becoming a powerful way to subtly promote your offer to targeted audiences within your niche.
How Does an Instagram Shoutout Work? 🎯
It's simple.
- Step 1: You create a piece of content (image, video, or carousel) that promotes your offer or brand.
- Step 2: A large Instagram account within your niche posts your content on their feed or stories.
- Step 3: Their followers engage with the content, and a percentage of them follow your page or click on your link.
🎥 A YouTube Podcast Brand clips a 30-second highlight reel from their latest episode and distributes it across multiple Instagram theme pages in the podcast, entrepreneurship, and business niches. The call-to-action encourages viewers to “Watch the full episode on YouTube! @IGACCOUNT" leading to increased views and subscribers.
🤖 A Coach Selling AI Services creates a carousel explaining how AI can automate lead generation for businesses. The content is posted on business and tech-related Instagram pages with a call-to-action prompting viewers to visit his link in bio or DM him to learn more. He uses automation to respond to DMs and capture leads for nurturing.
Types of Instagram Shoutouts 🚀
Feed Post Shoutout:
- Your content is posted directly on the influencer’s feed, where their followers engage with it.
- Best for: Long-lasting exposure and consistent traffic.
Story Shoutout:
- A 15-second clip or photo is posted on their Instagram story with a swipe-up link or call-to-action.
- Best for: Time-sensitive promotions and limited offers.
Carousel Post Shoutout:
- Multiple images or videos that highlight your product or service.
- Best for: Showcasing different angles or features.
5 Benefits of paying for Instagram Shoutouts and Promotions.
- Increased Followers:
Gain new followers who are already interested in your niche.
- Higher Conversions & Engagement:
Drive likes, comments, and saves while funneling traffic to your website, link-in-bio, or YouTube channel—turning followers into leads and sales.
- Social Proof
Build credibility and trust by being endorsed by established pages in your niche, giving your brand a more authentic feel.
- Authenticity Over Paid Ads:
Shoutouts feel organic because your content is featured on Instagram pages people already follow and enjoy, unlike intrusive sponsored ads.
- Increased YouTube Traffic (For those who post alot on Youtube):
Leverage shoutouts to drive a SHIT ton of targeted viewers back to your YouTube videos, boosting views and engagement.
Real-World Examples
🎥 Example 1: Fitness Coach Gains 10K+ Followers
A fitness coach used Instagram shoutouts on theme pages like @workout.gurus and gained 10,000+ followers in just one week!
🥤 Example 2: Nutrition Brand Boosts Sales
A nutrition brand ran a story shoutout on a wellness page with 500K followers and increased sales by 35% in 48 hours.
⚡ Why Shoutouts Work So Well
Unlike traditional ads, shoutouts:
- Feel more authentic because they appear as organic content.
- Leverage the trust and credibility of the influencer or theme page.
- Target the right audience who is already interested in similar content.
🛠️ How to Get Started
To run an Instagram shoutout:
- Find Relevant Pages: Look for theme pages or influencers in your niche.
- Negotiate Rates: Discuss pricing and content details.
- Track Performance: Monitor impressions, clicks, and new followers.
Pro Tip: Platforms like BeakonGage simplify this process by connecting brands with high-quality Instagram pages that offer shoutouts.
🎉 Ready to Boost Your Instagram?
Start leveraging Instagram shoutouts to grow your audience, increase sales, and build brand authority. Whether you're a brand, coach, or influencer—shoutouts are a game-changer for organic growth!
If you’d like to explore Instagram shoutouts for your brand, check out BeakonGage.com to get started today! 🚀