How To Get Leads For Your Offer With Instagram Shoutouts?

Hello marketing professionals and agencies 👋

If you sell a service that has a marketing Offer, then this blog is for you.

This blog will go over how you can get interested leads to your funnel using Instagram Shoutouts (In 6 Steps).

As seasoned marketing professionals know (like coaches, agencies, content creators/editors, etc), every marketing campaign strategy must be uniquely tailored to your brand's goals before spending money on ads.

There are many ways to pay for traffic to your Offer.

The 2 most popular ways to pay for traffic are:

1. Social Media Ads: Using the Business Ads Manager on any of the Social media platforms, such as: Tik Tok, Meta, Snapchat, Google/Youtube, etc.
2. Influencer / Creator Collaboration: You can pay Creators to promote your offer to their audience; however, it's crucial to identify creators who specialize in your niche. One effective strategy for Creator collaboration is utilizing Instagram Shoutouts.

What is an Instagram Shoutout?:

An Instagram Shoutout is when an user, either faceless/theme instagram pages or an influencer in a similar niche to yours, promotes your Instagram account to their own followers to increase your top of funnel customers/leads.

What is an Instagram Theme Page?:

An Instagram theme page is a curated account that focuses on a specific niche or topic. Unlike personal Instagram accounts that showcase a variety of content, theme pages maintain a cohesive look and feel by posting content related to a particular theme. 

Now let's dive into how you can send traffic to your Top Of Funnel using Instagram Theme Pages.

Creators & Influencers have the potential to guide leads through every stage of your marketing funnel, transforming awareness into long-term loyalty.

Here Are 6 Steps On How can you create high converting Instagram Shoutouts for your Offer.

Goal: To utilize theme pages in your niche to enhance your brand awareness and cultivate initial consumer interest.

Execution: Partner with theme pages who can authentically integrate your brand into their content, ensuring that each post or story introduces your brand to new audiences effectively.

Here's an example of @paulhilse doing this at a large scale.

Goal: To nurture initial interest into sustained engagement and toward eventual conversions.

Execution: Develop a content strategy with your Instagram Page that keeps potential customers engaged through educational and entertaining content, which gently guides them towards making a conversion.

You need to ensure your Instagram Profile is optimized.

How does @Paulhilse optimize his Instagram Page for optimal results?

1. ✅ Clear call to action in his bio.
   1. Speaks to his success
   2. Mentions who he helps
   3. How people can benefit from his offer + a clear call to action
   4. Laser focused link (the focuses is on 1 link)
2. ✅ Clear highlights that show client results and testimonials.
3. ✅ Educate and Give Value in his content.

Goal: To leverage theme pages to create the first touchpoint between your brand and potential customers.

Execution: Collaborate with theme pages to create compelling, attention-grabbing content that resonates with their followers and introduces your brand in a memorable way.

3 examples of theme Instagram accounts in the Entrepreneur space.

Goal: To employ a variety of content types to appeal to a broad audience at the awareness stage.

Execution: Try to focus on high engagement videos that performed well in the past or use a carousel slideshow to show the viewer how they can benefit from your 'service'.

Here are examples of a high performing carousel Instagram Shoutout.

Example #1

Example #2:

The Shoutout Breakdown

Image: The image features Deadpool, in his iconic red and black suit, playfully leaning against Wolverine, who is dressed in his classic yellow and blue X-Men uniform. The background is an intense, fiery scene that adds a dramatic flair to the image, making it visually striking. The characters are immediately recognizable, appealing to fans of both franchises.

Ad Copy: “‘Deadpool & Wolverine’ uses the word ‘F*ck’ 118 times.” The ad copy further expands on this fact, mentioning that this is a record for the Deadpool franchise, with the previous film featuring only 90 uses of the word.

Call to Action (CTA): "Swipe ➡️" encourages viewers to engage further with the content, likely leading to more details or related posts.

Goal: To track and enhance the effectiveness of your content.

Execution: Use detailed analytics to measure impressions, reach, engagement, and conversions from theme page campaigns, adjusting strategies based on data to improve future collaborations.

How?:

1. If you have a large budget, start with posting a few variations on different pages to see what type of traction you get across your content.
2. Once you have a piece of content that is getting much more engagement than the others, SCALE IT! 🚀

💡 Tip: Option to also use paid ads on a small scale to see what is performing better. Even with $5-$30/day for a few days.

Goal: To select theme pages whose audience aligns perfectly with your target demographic and niche.

Execution: Conduct thorough research into potential theme pages to ensure their follower base and brand alignment are in sync with your marketing objectives, maximizing the impact of your campaigns.

Now, how can you implement these strategies using BeakongGage?

1. Create an account as a Brand (Buyer of Shoutout) on BeakonGage
2. Create your first Campaign with your niche and goals.
3. Publish and have your campaign seen by hundreds of Creators (theme/faceless theme accounts) who are ready to promote your Offer.
4. Once liked ❤️ by the Creator, you get notified of a potential match!
5. If you like them back a match is made.
6. Discuss further details and once both parties are happy with the campaign details, assign it so that they can get to work.
7. Watch your leads flood into your Offer. 🚀
8. Once completed, we pay the Creator for you!
9. Voila.

Learn more here ➡️ BeakonGage

If you have any questions, do not hesitate to contact us [email protected]