Do Giveaways for rental properties work?

Case Study: Magical Cabin in the Woods Giveaway

How Instagram Giveaways Drive Engagement for Rental Properties?

In today’s competitive rental market, property owners and managers are always looking for creative ways to boost visibility and attract guests. One highly effective strategy is leveraging Instagram giveaways, particularly in collaboration with local creators and influencers.

Let’s explore why Instagram giveaways work so well, and dive into a recent example that showcases their impact.

Why Instagram Giveaways?

Instagram giveaways tap into the power of social sharing, community engagement, and word-of-mouth promotion.

By encouraging participants to; follow, tag friends, Share their email, and engage with a post.

Giveaways can significantly boost reach and create a buzz around a property. For rental properties, this is particularly effective as it generates local awareness and often leads to direct inquiries and bookings.

One great example of a successful Instagram giveaway is the recent collaboration between a rental cabin and a local influencer. This giveaway offered a two-night stay at the scenic cabin.

Breakdown of campaign and their results:

Collaborative Post: The cabin rental account partnered with a local creator, leveraging both their audiences. This not only increased the reach but also added a level of trust and excitement, as followers of the creator were more likely to view the giveaway positively.

Simple Entry Rules: To enter, participants were required to follow both accounts, tag friends, and share to their story. Each action served a purpose: increased followers on both accounts, tagging and sharing to their story boosts visibility on Instagram’s algorithm and spread the word to new audiences.

Additional Engagement Options: Participants could tag multiple friends for additional entries, which encouraged more shares and brought even more visibility. Some giveaways also include optional steps like signing up for an email list, which helps build a customer base that can be nurtured for future bookings.

Results and Benefits

The giveaway led to thousands of likes, comments, and new followers for both the rental property and the influencer. Here are some key benefits that rental properties can gain from hosting similar Instagram giveaways:

• Increased Follower Growth: The giveaway boosted long-term followers who are interested in local travel and experiences.
• Enhanced Reach and Engagement: The high engagement drives the post’s visibility, allowing it to reach an even broader audience organically.
• Brand Awareness and Trust: Collaborating with a trusted influencer helps establish credibility. Their followers view it as a reputable & desirable place to stay.
• Future Bookings: People who may not have won the giveaway are now aware of the property and might consider booking it for their own getaway.

How to Run a Successful Instagram Giveaway for Your Rental Property?

If you’re looking to implement a similar strategy, here’s a step-by-step guide:

1. Choose a Relevant Prize: Offer a stay or a special experience that highlights the unique aspects of your property. This will attract the right audience and increase the chances of engagement.
2. Partner with a Local Influencer: Find a creator with a follower base that aligns with your target audience. This collaboration will expand your reach and lend credibility to your giveaway.
3. Set Clear Entry Rules: Keep the entry requirements straightforward, and ensure each step serves your engagement goals. Common steps include following both accounts, tagging friends, and saving the post.
4. Promote and Engage: Post about the giveaway regularly throughout its duration, and encourage engagement in the comments. This keeps the momentum going and maximizes participation.
5. Announce and Celebrate: Once the giveaway is over, announce the winner in a celebratory post or story. This closure shows authenticity and makes the experience enjoyable for all participants, even if they didn’t win.